Being Translated – 翻訳中
adidas X Tom Dixon
unveiled at MOST during Milan’s Salone del Mobile 2013
We are proud to announce our collaboration with international sportswear brand adidas – launching at MOST in Milan this April. The Capsule, our unisex collection of apparel, footwear and luggage, encapsulates the idea of ‘everything you can fit in a bag for a week away’ where products are multi-functional and adaptable to suit any location, eventuality or weather forecast! Our Spring Summer 2014 collection is available to buy globally from November.
There’s no point in me trying to be a fashion designer. It’s not what these collaborations are about. What it is for me is sort of entering a new universe without any preconception.
Mobility, modularity, and a dynamic, 21st-century life are the core concepts at the heart of the collaboration between adidas and the renowned British industrial designer Tom Dixon.
Debuting this month at MOST in an experimental factory installation, created by Design Research Studio and set in an immense environment of a reconstructed 19th Century railway station, the resulting collection runs the gamut from convertible travel bags and luggage to sleek sportswear and apparel.
The adidas by Tom Dixon collection uniquely reflects both adidas’ forward-thinking technologies and Dixon’s inventive style. The teaming up of Tom Dixon and adidas is an opportunity for grand exploration into the sport’s world expertise in performance, matched with British ingenuity, both representing unique craftsmanship and innovation.
It’s an opportunity to work with futuristic textiles and new manufacturing techniques. They are cutting edges in their respective trades in ways you’d never get the chance to if you were doing it in a conventional manner.
Known for his radical and highly influential selvage aesthetic, Dixon has since the 1980s championed a return to honest materials and British craftsmanship. In the first instalment of his two-year partnership with adidas, this singular sensibility is expressed in padded parkas that convert to sleeping bags, ‘ultralite’ hoodies that can be zipped into small pouches during travel, and a spectacular modular five-in-one overall design that converts to a coat, jacket, pant, skirt, or short. Accessories also work double and triple duty as duffle bags convert to suitcases and garment bags to backpacks. The innovative collection offers an exciting glimpse at the future of Sport Style.
The collection addresses my inability to pack efficiently; so, it’s a personal problem. I think I design with myself as the customer in mind rather than try to be like a proper designer that should be solving problems for other people. I’m a-typical like that.